Rock It Away

Rock It Away is a family-run crystal shop in Sturgis, South Dakota, right off I-90 at Exit 30 in the northern Black Hills. Founded by Liz Vodicka in 2021, it has become a go-to stop for crystal lovers and spiritual seekers, with every piece hand-picked and quality checked.

The flagship store stocks crystals and gemstones, fossils, incense, sterling silver and handmade jewelry, apothecary goods and unique decor, from tumbled stones and amethyst pieces to goddess statues and moon-themed holders. There’s also a smaller second location at the Traders Market in Rapid City’s Uptown Mall, and an online shop with stone guides.

Visit at 825 14th Street, Sturgis, SD 57785, or call (605) 549-5550. The Sturgis store is open Monday to Saturday 10am to 6pm and Sunday 12pm to 5pm.